UMODZI HOLDINGS LIMITED (UHL)

REQUEST FOR PROPOSALS

APPOINTMENT OF A MARKETING AGENCY

The Umodzi Holdings Limited (UHL) was incorporated under Companies Act on 18th May 2012. UHL is 100% owned by the Government of the Republic of Malawi.

UHL is currently managed as a highly prestigious domestic brand under the name ‘Umodzi Park and Resorts’ (UPR) and has the following properties which form part of its business establishment:

The 37-hectare Umodzi Park on Plot No. 31/7 in Lilongwe, City Centre, which comprises the magnificent Bingu International Convention Centre (BICC), Banqueting Hall, a Presidential Hotel comprising 130 rooms including presidential suites.
The Presidential Village on Plot No. 34/4 in Lilongwe, City Centre, comprising 14 world-class presidential villas which offer unique accommodation and office rental facilities.
Beachside plot at Malembo in Mangochi.

Umodzi Holdings Limited invites proposals from suitably qualified, experienced, and reputable marketing agencies for the provision of integrated marketing, advertising, branding, public relations, and digital marketing services for the Company.

The successful agency will be expected to strengthen the Company’s brand positioning, increase market visibility, drive room occupancy and conference bookings, grow food and beverage revenue, attract new customers, and support the Company’s overall business growth strategy.

OBJECTIVES OF THE ASSIGNMENT

The specific objectives are to:

Strengthen the brand positioning and market visibility of Umodzi Holdings Limited and its hotel and international convention centre.
Increase room occupancy, room revenue and direct bookings.
Increase conference, convention, exhibition, banquet and corporate event bookings.
Grow food and beverage revenue through targeted promotional campaigns.

5. Expand the corporate, government, diplomatic, NGO, international organisation and tour operator customer base.

6. Attract international conferences, regional meetings and other high-value MICE business.

7. Strengthen digital marketing, social media engagement and online reputation management.

8. Improve customer acquisition, retention and repeat business.

9. Develop strategic partnerships with airlines, travel agents, tour operators, event organisers, tourism bodies and corporate customers.

10. Improve the measurement of marketing effectiveness and return on investment.

11. Support revenue diversification and sustainable business growth.

12. Enhance the organisation’s reputation through professional public relations and stakeholder communications.

ELIGIBILITY REQUIREMENTS

Interested agencies must demonstrate the following:

a. Valid registration and legal status in Malawi or eligibility to provide the services under applicable law.

b. Valid tax registration and evidence of tax compliance.

c. At least five years of relevant marketing or communications experience.

d. Experience in hospitality, tourism, hotels, conference facilities, events, destination marketing or related service industries.

e. Demonstrated experience in digital marketing, content development, brand management and public relations.

f. Evidence of successful campaigns supported by verifiable results.

g. Capacity to provide professional written, photographic, video and digital content.

h. Experience in marketing to corporate, institutional and international customers.

SUBMISSION OF PROPOSALS

Sealed proposals shall be delivered at Umodzi Park & Resorts – Procurement Office on or before:

16 NOVEMBER 2026

Deadline: Monday, 16th November 2026 at 03:00 p.m. local time.

Proposals will be opened in the presence of bidders who wish to attend. Late bids will be rejected.

Eligible interested bidders should feel free to obtain further information, including the detailed Terms of Reference, through the following contacts:

Umodzi Park & Resorts
P.O. Box 31489
Lilongwe

Attention: Ms. W. Magomero
The Procurement Manager

Cell: (+265) 887 387 391
Email: wmagomero@umodz i park.co.mw

SUBMISSION OF PROPOSALS

Those interested should submit their proposals in a sealed envelope, clearly marked:

“PROPOSAL FOR MARKETING AGENCY FOR UMODZI HOLDINGS LIMITED”

Proposals must be submitted not later than 3:00 p.m. on Monday, 16th November 2026 to:

The Chairperson
Internal Procurement and Disposal Committee (IPDC)
Umodzi Park and Resorts
P.O. Box 31489
Lilongwe

Cell: 0887 387 391

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